Brand Guidelines
The essentials that keep Pipeline consistent everywhere — our logo, color system, and typography. Use these building blocks to keep every touchpoint feeling unmistakably ours.
01 — Logo
The Mark
Pipeline
On dark surfaces
Pipeline
On light surfaces
Always keep clear space around the mark and never stretch, recolor, or rotate it. Use the light lockup on dark surfaces and the dark lockup on light ones.
02 — Color
Palette
Background / Warm
rgb(247, 245, 245)
Surface / Warm
rgb(242, 241, 240)
Text / Primary
rgb(10, 11, 11)
Text / Secondary
rgb(96, 96, 96)
Accent / Coral
rgb(238, 83, 54)
Accent / Coral Border
rgb(238, 124, 102)
Border / Subtle
rgb(218, 221, 224)
Border / Medium
rgb(187, 187, 187)
03 — Typography
Type
Aa
Zalando Sans Expanded
Display & Headlines
Aa
Zalando Sans SemiExpanded
Labels & Navigation
Aa
Zalando Sans
Body & Paragraphs
Display / XL
Find your dream home
Display / LG
See featured listings
Display / MD
I go above and beyond
Body / LG
Reach out and tell me where you are in your property search.
Body / MD
My reputation speaks for itself — my only goal is finding you a home that sparks joy.
Label / CTA
Schedule a showing